Jul 25 2009
Amazon Buys Zappos Shoe Company
If you have never bought shoes from Zappos.com, you don’t know what you’re missing.
Zappos.com is widely known for its excellent customer service and its free delivery, not just when you buy but also when, or if, you return the shoes.
There are hundreds of thousands of ultra-loyal fans of Zappos and you can bet they all got a little bit nervous this past week.
The Wall Street Journal annonced that Amazon.com has decided to buy Zappos for close to $850 million.
Zappos showed the world what most customers already knew: that if you treat the customer right, they will keep coming back to you.
Repeat business, as McDonald’s has proven, is the key to success for any business.
It appears that Amazon just got tired of trying to compete with Zappos so they decided to buy them and end the competition once and for all.
Let us all hope that Amazon leaves Zappos.com the way it is: focused on great customer service and free shipping.
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